Just between you and me and an inexpensive bridge down the street that connects Manhattan to Brooklyn, the world has a growing problem with news and facts. Apple is impacted by a dangerous trend that has swept across mankind since the internet became a public conveyance for information and entertainment.
News used to be based upon fact. We could read about it in newspapers, watch in on television news, and listen to it on the radio. News was never a perfect reflection of the events in life, but the misinformation superhighway has altered how we perceive and understand news and the events it describes.
Today, what we call news is everywhere and yet news is almost nowhere at the same time.
1 – a :a report of recent events gave her the good news
b :previously unknown information I’ve got news for you
c :something having a specified influence or effect
the rain was good news for lawns and gardens —Garrison Keillor
the virus was bad news
2 – a :material reported in a newspaper or news periodical or on a newscast listened to the news on the radio
b :matter that is newsworthy The layoffs were big news in this part of the state.
We have witnessed massive changes in how news is presented and perceived, and we have the internet to thank for this growing problem. There is not enough news to go around. The proliferation of websites, cable TV networks, both combined with traditional media have created an atmosphere where talking about the news has become the news. There isn’t enough real news to go around, and talking heads are easier to assemble to discuss some of the more notorious and salacious items of recent news events than it is to actually gather and distribute what often is boring information.
Check the Fox News daily schedule. Not much news there, folks. Ditto for CNN, MSNBC, and most broadcast news operations. It’s less news than it is commentary on the news presented in such a way as to segregate people by political and religious and economic status; an operation advertisers love.
What about Apple?
Same problem. So-called news about Apple seems compiled mostly of rumor based upon little more than a perspective which has little basis in fact, which is what you might want news to be based on, but since news isn’t what it used to be, we have to dig through a morass of information disguised as news.
In just the past few weeks I’ve read about delays on iPhone X, poor iPhone 8 sales, iPhone 7 outselling iPhone 8, FM radios in iPhones, Watch Series 3 LTE problems, how many iPhones and Macs and iPads are sold in which retail outlets, good reviews and bad reviews of the very same Apple product, and what features Apple will put into next year’s iPhone and iPad.
Not much of those topics are based upon fact, but they take up the majority of headlines on news websites, tech websites, and the mindshare of readers who dare to venture onto the interwebs to gather a daily dose of fiction-cum-news.
Facts, therefore news, is in short supply, yet the means of generating, storing, and distributing 21st century news seems almost unlimited. Cupertino, we have a problem, and while we would like Apple to be more transparent about its operations, I can understand why the company remains secretive about nearly ever aspect of each product and service.
Real news does not seem to have the eye-grabbing value of fake news (insert your own definition of fake news here; it doesn’t really matter), Apple does not want to be fully transparent for obvious reasons, so the company seeds items here and there within the information maelstrom to help shape the public narrative about Apple or a product, but in a direction that benefits the company.
I fear that news based upon fact is a dying species and Apple does not help the situation.