The most used browser on planet earth is Google’s Chrome. There should not be a surprise that Google the Search Engine is the default search engine on Chrome. You can change it. Most people do not. That keeps Google in the search engine driver’s seat on Windows PCs, Apple’s Mac, and Android devices.
Yes, there are other browsers and other search engines. Google just happens to be the most popular and the most used. Many people don’t even know there’s another search engine. Apple’s Siri used Microsoft’s Bing as the default search engine for iPhone, iPad, and Mac but now Apple is going back to Google as the default.
Is Google better than Bing?
Switching to Google as the web search provider for Siri, Search within iOS and Spotlight on Mac will allow these services to have a consistent web search experience with the default in Safari… We have strong relationships with Google and Microsoft and remain committed to delivering the best user experience possible.
One can argue the merits or faults of Google or Bing until the cows come home, but, to Apple consistent results often are better than the best results (it shouldn’t be that way, but often it is).
So what’s the real issue here?
Apple gets billions in revenue from Google each year by placing Google’s search engine as the default. While some searches are typical Apple– encrypted an anonymized– once you click on anything Google you start the tracking and stalking mechanisms. Watch a YouTube video anywhere on iPhone, iPad, or iPhone, and Google is tracking you many ways, then identifies who you are by a variety of factors, including login, IP address, and cross site cookie tracking.
Google’s relationship to Apple is monetary. Google pays Apple to keep Google as the default search engine. Google gets revenue from Apple’s customers who use Google to search online. Google sells advertisements and displays those ads to Apple’s customers.
The problem I have with this arrangement is this. It dilutes Apple’s comments and stature on privacy and security for iPhone, iPad, and Mac customers. Apple brags about privacy and security. Yet, Apple gets paid by Google to allow Apple’s customers to be tracked and stalked by Google. Half of Google’s mobile device revenue and profits come from Apple’s more than 1-billion iPhone and iPad customers.
In essence, when it comes to search engines, Apple is a shill for Google.