Wil explains what isn’t always visible or understood.
The gist of negativity bias is straightforward enough and helps to explain why we see so much, well, negativity around us. Humans are wired to think that something critical, or more negative in nature, has greater impact on us than positive things. Ipso facto, Apple attracts negative reactions from the technology press and market pundits, but is much loved by customers.
Negativity bias is everywhere; technology writers, politics, cable TV; critics capture eyeballs.
What you won’t see in most of it is insightful analysis. Look for that instead. You know, actual hands-on use of a new iPhone vs. those who read the bullet points quickly so they can form a critical perspective. That may look like something insightful, but I prefer those with hands on experience and actual analysis.