Friend and colleague Barbara Marie Brannan on Apple TV:
Apple has a hobby. It might be a profitable hobby. It might also be like fruits or vegetables in a garden or an orchard. It takes time for seeds to grow, they need to be cultivated, and some day they will yield fruit. It’s about time for Apple’s hobby to yield some fruit.
The days of Apple TV as the company’s official hobby are over.
Regardless of the fruit or vegetable analogy we could use here, one thing is certain. Apple is working on TV. That means the company is about to introduce a new Apple TV, ostensibly with 4k video, but since Apple is all about the ecosystem, it needs some exclusive content to take Apple TV out of hobby status and into the real world of competition.
Hence, Apple’s billion dollar investment to create original content only for Apple customers.