Every year since the iPhone launched in 2007, we Apple watchers grab at every rumor that gets un-linked from the supply chain, pulled from those in the know, or publish whatever rumor someone makes up just to get a few extra hints on their website.
Every year since the iPhone launched in 2007 the prognosticators settle on a few new features that seem to make sense, dispensing with the crazy ones because someone, somewhere, found a few leaks to be more credible than those that started life six months earlier.
This year is no exception. The big leaks came at the last minute and seem to be the most plausible of all. The BBC said, ‘Apple Suffers Major iPhone X Leak.’
Two news sites were given access to an as-yet-unreleased version of the iOS operating system. The code refers to an iPhone X in addition to two new iPhone 8 handsets. It also details facial recognition tech that acts both as an ID system and maps users’ expressions onto emojis.
So, the next iPhones will be named iPhone 8, iPhone 8 Plus, and iPhone X for the premium model with all the new technology.
Popular blogger John Gruber:
As best I’ve been able to ascertain, these builds were available to download by anyone, but they were obscured by long, unguessable URLs… Someone within Apple leaked the list of URLs to 9to5Mac and MacRumors. I’m nearly certain this wasn’t a mistake, but rather a deliberate malicious act by a rogue Apple employee.
Maybe so, maybe not, and maybe we’ll never ever know, but one thing is clear and this happens year after year. No surprises. The leaks and rumors begin to gel within weeks of a new iPhone’s launch, and become close to completely accurate within days of the launch.
2017 is no different.
So, why the leaks and who does the leaking?
I’m skeptical by nature but I suspect Apple executives are behind some of the leaks, and they’re done on purpose, usually within days of a new iPhone’s launch.
It doesn’t matter that Apple completely redesigns the iPhone every year because critics complain that it looks the same as last year’s model. They don’t understand how design works at Apple. It’s not how a device looks. Design is how it works. Each year Apple completely re-designs the iPhone. 2017 is somewhat different because a newer iPhone is in the mix.
This iPhone 8 and iOS 11 leak contains plenty of useful information regarding the new iPhones, plus Apple Watch. That includes a set-up process for Face ID, Apple’s alternative for Touch ID fingerprint sensor, and Watch may actually have cellphone capability in the new Watch Series 3.
I’m certain that Apple allows certain leaks from within and without to head off disappointment and to allow technology writers to focus attention on what is coming vs. what is expected but will not arrive. That gives Apple room to satisfy the customer base and surprise everyone, included the technology press. This latest leak my cause an Apple employee to, 1) lose his job, or, 2) get a bonus.