Maybe it is in Apple’s DNA but the company tends to create products that customers want and are willing to pay extra to obtain and tend to use more than competitive counterparts.
Among those with a choice, Macs get used more frequently than traditional Windows PCs, remain in use longer, and Mac users buy more applications. The same can be said of iPhones and iPads. On average, Apple’s customers keep their devices longer, get more use from each one, buy more applications and accessories.
Watch is another good example.
Of those friends, family members, co-workers, neighbors, and those I meet who own a Watch, satisfaction remains sky high, and everyone of them has more than one Watch band.
What about AirPods? Karissa Bell explains the Apple phenomenon:
It took me more than a year to cave and get a pair, even though I spent months listening to friends and colleagues tell me how great they were. I’m still mad that Apple’s “courageous” decision to ditch the headphone jack essentially forced my hand. (My blood pressure still spikes when I think about how much time I wasted frantically searching for headphone dongles.)
That’s a rather common refrain. So is this.
I get that AirPods, perhaps more than any other product, almost perfectly encapsulate what so many people hate about Apple products: They’re significantly overpriced, completely unnecessary, and, yet, so meticulously designed that no wireless headphones will ever work so easily or so consistently with all of your Apple devices.
As wireless earbuds go, AirPods are not overpriced; instead, they fall in the mid-range (you can spend twice as much). As to unnecessary, that’s subjective, especially since each iPhone comes with wired earbuds and dongles.
They’re the most slavishly Apple fangirl product you can buy. They’re hopelessly basic.
Indeed, the title of Karissa’s article is “AirPods are hopelessly basic, and I still can’t get enough of them.” The title could be re-worked many ways. ‘Macs are hopelessly expensive, I can’t use it enough.” Or, ‘My iPhone will be taken away from me only when removed from my cold, dead hands.’
You get the idea, right? It’s because you understand.
First off, yes, they still look completely ridiculous. I won’t pretend they don’t. But I have long hair that almost always covers my ears, so most of the time they are far less visible than any other buds I own.
As it was with the iPod’s bright white earbuds that began to appear in ever growing numbers back around the turn of the century, AirPods are increasingly visible and those who own them love them– even early non-adopter critics like Karissa.
I wear earbuds several hours a day most days. So believe me when I say AirPods are more comfortable than any other headphones I’ve worn. Even my most cushy over-the-ear cans don’t feel great after several hours.
Now, just to be perfectly clear: I realize how stupid this may sound to many of my non-AirPod wearing brethren. I get it, I really do.
Yes, I feel your love.
In essence, that is what Apple does. The company designs and manufactures products that discerning and discriminating customers want to use. Mac, iPhone, iPad, Watch, AirPods– you name it. We want to use them because they work well together, but even better as part of the famous walled garden ecosystem.
Apple is hopelessly basic.