Tera Thomas O’Brien on the failure of linear television:
My generation grew up on cable TV– so-called ‘linear television‘ where every video just, well, streams as you watch it, but according to a schedule. First we had a couple of dozen television channels, then cable networks took over and we have a few hundred channels to watch. And except for the DVR, that’s linear TV as we know it.
Replaced by Apple TV? Uh uh.
Television is changing and Apple’s Apple TV hasn’t been able to shape the future despite bragging that ‘The future of television is here.’ Really? Where? It’s not Apple TV so it must be something else.
The problem is obvious. Television– watching videos– has changed the industry faster than Apple changed the music industry with the iPod.
Please, Apple. You fixed the PC industry with the Mac. You fixed the music industry with iPod and iTunes. You fixed the smartphone industry with iPhone. You repaired the tablet industry with iPad. You made watches actually useful with Watch. I can even stand speakers in my ear now thanks to AirPods.
Please, fix television before it’s too late.