Regardless of what you think of the afterlife, no one questions whether Steve Jobs’ view of Apple circa 2017 would be interesting. Apple’s WWDC keynote presentation dropped plenty of new products and updates, most of which show that Apple is listening to the customer base; especially Mac users.
After years of waiting for Apple to get serious about products for professional users, the company just pulled a 180. No, the MacBook and MacBook Pro CPU upgrades were expected. What wasn’t expected was the iMac Pro and how seriously badass it looks.
Whether the $4,999 entry-level price tag is competitive or not remains to be seen, but if anyone thinks Apple isn’t paying attention to professional customers, those fears have been laid to rest.
iMac Pro bristles with just about– but not quite– everything a Mac professional customer would want. Space gray everywhere. It just looks mean. 32GB of RAM with an option to go to 128GB. 1TB SSD flash storage with an option to 4TB. See? We’re talking some serious hardware here.
Click on the Mac link of Apple’s website and you’ll see New, New, New, and New to describe all but the Mac Pro and the MacBook Air, both of which are end-of-life (not official for the latter, but we all know it’s coming).
And, there’s an iMac Pro link.
In addition to the hardware options listed above, iMac Pro also comes with a 27-inch 5k Retina display with Wide Color P3 and 500 nits of brightness– plus, the option to power two additional 5k Retina displays, or four additional 4k Retina displays.
iMac Pro entry-level starts with an 8-core Intel Xeon inside but there’s an option to go to 18-cores. For graphics, Apple will use the Radeon Pro Vega 56 GPU configurable to 16GB of HBM2 memory. I know plenty of Mac folk in New York but don’t know anyone who uses that kind of power.
Apple has been listening.
That got me to wondering how Steve Jobs would view Apple of 2017. There is no doubt that Jobs would have introduced the new HomePod Siri-in-a-Can device with the infamous ‘One more thing…’
I doubt if Jobs would have appreciated CEO Tim Cook’s conservative approach to new features which show up in Samsung smartphones before they arrive on an iPhone. It’s likely that Jobs would wonder why Siri hasn’t learned anything since he died almost six years ago.
Jobs would have fired the engineer in charge of the new Magic Mouse because the charging port is on the bottom, not at the end where God and Jobs intended. You can’t use the mouse while charging the mouse. How stupid is that?
Apple’s iPad is on a three year downhill roll. The new $329 iPad price tag looks good. The iPad Pro models with iOS 11 look more competitive compared to Windows 10 hybrid notebook tablets with touchscreens, but what would Jobs have done to stem the slide?
I think Jobs would have been proud of AirPods and Watch (and Jobs hated Bluetooth). Both are very Apple-like products and integrate well within the product line. But Jobs resurrected would point out that AirPods and Watch are the only new products launched under Tim Cook’s reign. Beyond collecting and counting money, what’s the guy been doing for six years?
When Steve Jobs died in 2011, Apple’s R&D expenditures were just over $2-billion a year. In 2017 they will top $12-billion. What does Apple have to show for all those tens of billions in research and development?
Apple may be listening to customers again, but Tim Cook should be happy that Jobs is not watching.