It does not take much Googling to find bad news about Apple, and high on the list is the obvious. The Mac is ill. The Mac is overpriced and underpowered for the same money as a comparable Windows PC. The latest, from Bob Skelley, says a new Mac tower and Apple-branded displays promise a ‘Mac resurgence.’
Wouldn’t that indicate the Mac had fallen on hard times and the once-flagship line had become a victim of the iPhone’s success?
Where are the numbers to back up such a consideration? Oh, yeah. There are none. Macs, thanks in part to the ecosystem, Microsoft’s blunders with Windows, very effective aspirational branding, and the iPhone halo effect, sells at record numbers. Sure, I’d like to see an improved modular Mac Pro, and a Xeon Inside iMac, and even an entry-level touchscreen Mac running an Apple-designed ARM inside, but resurgence is the wrong consideration here.
But do we really prefer Apple produces more iMacs and unconventionally shaped Mac Pros?
One man’s unconventional shape is another man’s trendy design. That explains why today’s Windows 10 notebooks and Chromebooks look like yesterday’s Mac notebooks. Apple went out on a limb with the cylinder Mac Pro. The limb broke.
What if instead they decide to return to their most durable, albeit boring desktop hardware design?
Are we talking cheese grater aluminum Mac Pro? Or, iMac? Let’s go with the former because the latter still hasn’t been copied well by PC makers.
Returning to the tower designs of yesteryear could potentially be a big win for Apple not to mention its customers.
Uh, it seems to me that if customers win, Apple wins. If customers don’t like something– Mac Pro comes to mind– Apple and customers both lose. Should Apple put some horsepower into the iMac and carve out a new Mac Pro line? Yes. But let’s recognize one fact. More than 80-percent of all Macs sold are notebooks.
Apple’s tight, sleek iMac suffers from poor thermal distribution. Consequently, incredible amounts of heat amass inside. Over time, the accumulation of heat contributes to rapid aging.
I use a 27-inch iMac with 5k Retina display. What is this thermal distribution problem of which you speak? Warm? Maybe. Hot? Never. But your mileage may vary. My MacBook Pro, which travels often, sometimes resting on my lap, gets warm, but never hot. It doesn’t take much effort to find some Mac users with problems, but that’s the nature of technology gadgets. If there was a serious problem wouldn’t the anti-Apple technology writers be all over it like orange on a president?
Apple makes the complete opposite of modular design computers. And every desktop they produce is vulnerable to premature hardware failure because of aforementioned interior airflow deficiencies.
Not much math to back that up, huh?
Apple wants us to buy Macs more frequently.
I believe we’ve been conditioned accordingly and sales of Macs remain up.
Except for a few paragraphs earlier, when the Mac needed a resurgence from down.
The price tag for an Apple machine can be high, to put it kindly. For the amount of hard earned cash its customers fork over, they should be able to expect a reasonable level of modular capability in their machines. And towers offer unrivaled access to innards via drop down, swing open, as well as side panel sliding doors.
Why? Why should I be expected to expect a reasonable level of modular capability in a Mac? Alright, I want it, but why should I expect it? Mac notebook models do not have upgradeable RAM options, no ability to swap out a built-in SSD, and you can’t even change the battery without a visit to the Apple Store. And those are the Macs that are selling better than ever in numbers better than ever.
So much for expectations, right?
Releasing a machine that consumers would hold on to longer is not in the best interests of a computer maker that relies on machine planned obsolescence in three to five years’ time.
Yet, Apple’s iPhone, Macs, and iPads last far longer than their competitive counterparts, and carry much higher resale value, so there’s that.
Apple typically does not want its customers to mess with hardware it sells them. Whether it’s an iPhone or an iMac, Apple would prefer you bring it to them or an Apple authorized reseller when something goes wrong.
My father used to change the oil in his car, adjust this or that, and even change brake pads. That was then and this is now. He doesn’t do that anymore and he’s OK with that.
Yes, I want a more powerful iMac, and would love the option of buying a modular Mac Pro, but reality bites. The market has moved toward appliance mode. Buy it, use it, sell it, buy another one. Sorry. That’s the way it is. A modular Mac Pro tower would pay homage to the past and caters to a shrinking niche within the user base. But Apple can afford it. I’m just not sure if Apple’s customers can.