Tera Thomas O’Brien exposes the fallacy in comparing Apple with Google, Microsoft, Facebook, and Amazon:
All five companies combine for over $500-billion in revenue and $94-billion in profits. You have to dig to see that Apple accounts for about half of both, which means the other four– Alphabet, Microsoft, Amazon, and Facebook– account for the other half.
Hint: Apple’s numbers are not that sad.
It’s sad that Apple even gets compared with Alphabet, Microsoft, Amazon, or Facebook. None of those companies are the same, but all are somewhat direct or indirect competitors with Apple or one another and each with great wealth and a large customer base. But it’s Apple’s numbers and product line which dwarfs the others.