A $1,000 iPhone? How can that be? After all, the entry-level iPhone SE– based on the iPhone 5 case design with newer components– starts at a mere $399. Actually, if you have a fully tricked out iPhone 7 Plus, you’re almost to $1,000 already. And that’s not the total cost of ownership. It’s just the price tag.
Will you buy a $1,000 iPhone 8?
Word on the rumor streets says Apple’s next models, due late summer or early autumn, will break the $1,000 price barrier. It won’t take much. An iPhone 7 with 256GB of storage is a dollar short of $970. That’s without AppleCare or a case, both requirements if you manhandle your iPhone at times.
What would push an iPhone over the $1,000 price point?
2017 marks the iPhone’s 10 year anniversary and most rumor sites and even those with good track records at predicting what Apple will do indicate we’ll see multiple models. An iPhone 8 with all the latest goodies. And, perhaps an iPhone 7s and 7s Plus. It’s the iPhone 8 that could break the big barrier.
This model is expected to have all new components; from improved cameras to larger display in a smaller case. From a glass back (instead of aluminum) to an OLED display, so the overall design should be substantially different than the iPhone 6, iPhone 6s, and iPhone 7 which carry a similar look and feel.
A $1,000 iPhone?
Price matters, but we live in a new era. Candidate Donald Trump committed every mistake possible on the way to becoming president. Apple’s higher average selling prices do not seem to have dampened demand because the company’s wares are aspirational products. Mac, iPhone, iPad, et al, are the devices that customers want to buy, and the price tag is less of an issue than technology media writers would have you believe.
My worry about Apple isn’t the iPhone 8’s average selling price. It’s device fatigue. As much as many of us would pay extra for an Apple-branded external display for our Mac notebooks, or would love to have an iPad as powerful as a Mac, or a low priced MacBook notebook with an ARM CPU inside instead of Intel Inside, there are only so many products the average customer can afford or afford to maintain.
I use the iPhone Upgrade Program to get a new iPhone each year, but each year I pay a little more (thank you, 256GB of SSD storage, iPhone 7 Plus), and managing so many Apple devices at times borders on the tedious. In addition to an iPhone 8 with edge-to-edge display and graphics that embarrasses Samsung (again), I would appreciate a single point of entry to manage all my Apple-branded devices. For me, that’s easier said than done. For Apple, it should be trivial.
One app on Mac, iPhone, iPad, and iCloud that manages settings for each device tied to an Apple ID. That would help to ease the financial pain of a $1,000 iPhone.
Oh, and more colors.