In an age where Russians can influence an American election with fake news, we shouldn’t be too concerned about rumors of Apple’s next iPhone. After all, every year at this time we see the same things (at about the time when Samsung introduces their latest Galaxy smartphone; hmmm). Rumors hit the streets about how crazy some supposed new feature in the iPhone is destined to kill the device’s popularity.
Hint: Apple doesn’t do much that’s crazy, and so far the track record for introducing better iPhones has been pretty good.
The latest rumor has Apple putting a rear-mounted fingerprint sensor into the iPhone 8. Apple’s historic naming scheme should make the 2017 version a 7s and 7s Plus, respectively, but iPhone 8 just sounds like a way to bring about disappointment in the faithful masses should it not appear.
Rear-mounted fingerprint sensor?
And edge-to-edge display, yes. That makes sense since competitors already have such displays on the market. But moving the Touch ID fingerprint sensor to the back seems like a drastic compromise.
Gene Steinberg rips the rumor to shreds but the nonsense got me to thinking. Where do crazy Apple rumors begin? Many of the bullets shot at Hillary Clinton’s presidential campaign turned out to be false, yet in their infancy they spread like wildfire through the alt-right into mainstream media, day after day, a steady stream of falsehoods, innuendo, and twisted information that one could argue the election was determined not by voters, but by those who influenced voters.
Where do the negative rumors about Apple’s products come from?
Does anyone trace such rumors back to an originating source? How would you go about implementing such a trace? I’ve tried to do it a few times by digging deeper into Google’s search filters by date and phrases but it’s an exercise in futility. Plus, many of the rumors about Apple’s iPhone come from overseas; often Asia, so tracking down an entry point becomes futile, too.
Who’s to blame for such shenanigans?
Samsung? HTC? Google? Whatever the source, it’s a trend with legs because Apple is hit with a constants barrage of truthiness news, outright lies, unfavorable reviews (on products unannounced), and worse, long before the iPhone gets released. Samsung has a history of distortions and outright lies that disparage competitors and highlight their own products by comparison.
It’s not just iPhone that suffers because similar rumors hit the streets for iPad, Watch, Mac, Apple TV, and even Apple Car. Since we know that political operatives plant false information about opponents, how farfetched is it that technology companies do the same for their opponents.
Like politics, business is war. In war, one of the first casualties is truth, so it’s not a wonder that we have misinformation floating around about the most prominent technology company, but tracing the source is what one would expect of journalists of the past. Today’s media journalists often rush to publish sensationalist misinformation before their own competitors.
If the sources cannot be traced or tracked, then the next best thing is to dispute them and publicize them for what they are. Lies, distortions, misinformation.