First of all, Apple doesn’t make a laptop. Apple makes notebooks. Second, Apple ignored the Mac for years and that allowed competition to catch up and surpass Apple’s notebook lead. Mark Spoonauer on Laptop magazine:
The latest 13-inch MacBook Pro with Touch Bar didn’t impress us that much in our review. The Touch Bar itself is fairly innovative, but it feels like a tease when you can reach out and touch the entire screen on more versatile, Windows-powered convertibles like the HP Spectre x360 and XPS 13 2-in-1.
Apple has been asleep for a few years.