Jack Miller takes us back to the iPod’s slow growth curve and compares it to Apple’s two most recent gadgets.
Apple persisted and over a couple of years we began to see the iPod phenomenon on the streets as people would walk around with those highly visible bright white earbuds in place. That was the mark of an iPod user. Success was just around the corner.
Again, critics huffed and puffed and called it crazy expensive and underpowered and completely without a value proposition. But Apple persisted, and two years later we began to see the Watch phenomenon on the streets. As understated as the Watch design is, and as many watchbands as are available of all colors and designs and materials, the number of Watch users is growing steadily and you can see them every day.