Colleague Barbara Marie Brannan on Tim Cook and that ‘vision thing.’
If Cook has a vision of where technology will go in the future it isn’t something he has bothered to share with the tech industry or technology customers. Instead, his management of Apple has driven the company to greater riches– revenue, profits, and stock price– but not to products that disrupt marketplaces.
I would argue that Watch has disrupted both the nascent smartwatch industry, and the very mature watch industry. Watch revenue probably tops industry giant Rolex by now.