Andy Rubin, former Apple employee, founder of Google’s massive Android empire, has a new baby; this one is called Essential.
Little is known about the new smartphone just yet, but the image is rather telling. It appears to have an edge-to-edge that spans almost the entire front of the device. Samsung is expected to offer a similar screen on the Galaxy S8, which it will announce next week, and Apple may adopt similar technology for the iPhone 8.
How much better will Rubin’s smartphone need to be to unseat the industry leaders in the premium smartphone space? At least as good as the original iPhone was better than competitors.