I find it difficult to justify any consideration that Apple is abandoning the Mac because the Mac sells at record levels. The only evidence that Apple isn’t devoting much effort to the Mac is the long list of Macs that haven’t seen much, if any, upgrades in recent years, and Apple’s exceedingly lame efforts to address professional needs with powerful hardware.
At the other end of the scale, in the alternate Windows universe, the only bright spot is the so-called Windows notebook tablet hybrids, which amount to PC notebooks with a detachable touchscreen. Such devices are all over the place these days, and even Microsoft is in the act with a full line of inexpensive to expensive mobile Surface devices; each with a touchscreen.
Based on how many devices are available for Windows users, you would think that touchscreen notebooks were a thing these days. They are. Whether anyone actually uses the touchscreen is an entirely different issue.
Do such 2-in-1 devices herald the future of a Mac with a touchscreen? I hope so. Here’s what I want to see.
The 2017 Mac Pad.
Think of a 12-inch Mac notebook with a removable, detachable screen that doubles as either, 1) an iPad Pro, or, 2) a Mac with a touch screen. To further differentiate the Mac Pad from other Macs, let it run with an Apple designed ARM CPU, say the A11 Fusion series, so it competes in horsepower with the MacBook, but it’s not Intel Inside so there’s no need or opportunity to run Windows 10 or Linux or any other perversion.
Price the Mac pad at $999.
Who would not want such a Mac? Mac professional users would disdain the lack of Intel Inside, but a Mac Pad could become a hot seller if it weighs in at a price tag and size and weight that more closely resembles an iPad Pro.
What’s wrong with the 2-in-1 Mac Pad?
There’s no Intel Inside so it’s not likely to run Windows 10 any time soon. An iPad, for the same money, runs more applications (but not Mac or Windows apps, as the MacBook can) than a Mac. Apple’s executives say they don’t mind cannibalizing their own products with something better, but it’s obvious the Mac doesn’t get a priority hearing with the company’s executives who have grown fat and rich on the iPhone.
Touchscreens have proven popular with Windows PC manufacturers, but there’s little proof such devices get used much as tablets the same way the iPad is used by Apple’s customers. Even Microsoft’s own Surface line suffered a sales drop last quarter– at a time when the Mac was selling at record levels. Again.
It’s difficult to catch the attention of an executive when the product they’re producing is selling at record levels. And it’s just as difficult to tell them they’re wrong to ignore professional level Mac users.