Apple CEO Tim Cook often touts the company’s product pipeline but where are the goods? Jeffrey Mincey on what Cook has produced:
Steve Jobs died in late 2011. Since then Apple has upgraded the product line, pretty much as expected; thinner, lighter, faster. Yet, during that time period since Jobs’ passing, Cook’s Apple has managed only two new products of significance, both accessories for the iPhone. Watch and AirPods. Mac sales are at record levels, but the product line has languished; the Mac Pro has never been upgraded, and both the Mac mini and iMac are in need of a refresh, a year or two overdue.
Record sales and profits of the company’s flagship product seems to overshadow the problems elsewhere at Apple.
Meanwhile what was Jobs’ last hurrah– the post-PC era ushered in by the iPad, has languished as well, and sales have fallen to their lowest level since before Jobs died. Instead of upgrading and improving the iPad line, Cook seems satisfied to not bother with putting his pipeline of products where his mouth is. If Apple is firing on all cylinders then how is it that so many product lines are in need of an upgrade. Competitors are shipping products with far improved hardware specifications, and Apple’s two main operating system competitors– Android OS and Windows 10– have far more features and capabilities.
It’s time for some product upgrades. And it’s time for some new products.