An interesting perspective from Wil on how the Mac could end up becoming Apple’s BlackBerry.
It’s a sign of the times. Mobile is where it’s at. Nearly 70-percent of Apple’s revenue and profits come from the iPhone. The Mac is yesterday’s news. But still sells at record unit levels. What’s going on?
The BlackBerry effect.
BlackBerry is just one of many companies in technology that were doing great one day– absolutely stellar financial performance– only to start a long, slow, and then dramatic decline into obscurity. Remember Nokia? Same thing. The brand of both tech giants remains, but are mere hollowed out shells of their previous selves because they could not change fast enough to keep up with a sea change in the smartphone market; started by the iPhone in 2007 (so it’s not like they couldn’t see it coming, right?).
Or, the calm before the storm? I see the Mac’s influence and sales on a plateau for years because, you know, heavy lifting that smartphones and tablets just cannot do. But the future of personal computing is not a desktop or notebook PC.