Every tech writer anywhere seems to think Apple will jump to an iPhone 8. Or, an iPhone 7, instead of the standard tick tock to an iPhone 7s, thanks to the 10th anniversary. Brooke Crothers:
Since all of the Smartphone manufacturers will be using the same OLED display in 2017, this is a great opportunity for Apple to exploit their talent for writing software that brings out the best in the hardware. In this case, show the world what OLEDs can really do.
OLEDs are more expensive to make, although the iPhone 7’s display is considered ‘indistinguishable from perfect.’ How does a cell phone maker differentiate a smartphone if all the components are the same? iOS differs from Android. Apple’s A-series CPU differs from anything on an Android device.