Remember Pokemon Go? It was a big deal for iPhone users; now, not so much. Remember Mario? It’s the hottest game on the iPhone today. Semeer Singh on how well Super Mario Run is doing. Now.
Super Mario Run, Nintendo’s first real move into the world of mobile gaming, launched in 151 countries yesterday on the iOS App Store. The game was heavily featured on the App Store months before it released, racking up more than 20 million pre-registrations.
Given its visibility, it should come as no surprise that it became the top ranked game by downloads across 60 countries immediately after launch. Based on preliminary estimates, this includes over 10 million downloads and over $4 million in consumer spend worldwide on December 15.
Big hit, right? Wait’ll next year. Super Mario Run is a sprinter, not a marathon runner.