Fake news is the latest meme to cross the interwebs, decried by those of the left side of human persuasion as an evil, and identified by those on the conservative side of humanity as evil that has always existed on the left. There’s fake news, fake Apple news, and fake Apple outrage, as identified by Tera Thomas O’Brien’s recent missive on fake outrage.
I cannot read the minds and hearts of those who voice their outrage at Apple because they don’t like Watch, or iPhone is doomed because headphone jack, or how Apple has lost their creative edge because Touch Bar on MacBook Pro, circa 2016, but I’m going to describe it as fake outrage because, 1) it seems insincere and contrived, 2) customers seem to love what fake outrage proponents hate, 3) somebody needs to call it like it is, and the way it is is the way it’s always been.
Allow me to add another. Fake perspective, or fake opinions. These, too, are contrived; generated to arouse an emotion, not deliver an insightful analysis of a particular subject. Here’s an example, and one of many from ZDNet’s Adrian Kingsley-Hughes, a technology writer of renown.
The headline and sub-head.
2016: The year Apple stumbled
And 2017 seems set to be an even tougher year for the Cupertino giant.
Uh, OK. But what does stumble mean?
Does stumble mean falling sales and profits in an industry rife with falling sales and profits; or, in the case of most of Apple’s iPhone, iPad, and Watch competitors, no profits? Does it mean Apple has failed to introduce new products? Failed to revolutionize and existing product category?
Just exactly what does stumble mean?
But the tech world hasn’t been without its dramas either, and one company that’s been keeping pundits and analysts at the edge of their seats throughout the year is Apple.
That’s not news. That’s the way it’s always been. Always.
Ever since Apple made it big with the iPod back in the early 00’s and began racking in cash and an ever-increasing pace, there have been doom-mongers “predicting” that disaster awaited Apple at every turn.
Maybe Kingsley-Hughes is not a student of history, but that has been the case about Apple since success arrived in the early 1980s.
First off, iPhone sales are weakening, and analysts are predicting that things are only going to get worse. Next year’s 10th anniversary iPhone might kick off a huge upgrade cycle, but beyond that the consensus among analysts seems to be that the trajectory is headed downwards.
Yet, other analysts claim iPhone sales are growing, thanks to iPhone 7’s obvious success, and Samsung’s obvious failure with the exploding Galaxy Note 7, so there’s that. Next year might be great, of course, but how well have these so-called analysts predicted Apple’s future?
Not. So. Well.
It doesn’t help things that both the iPhone 7 and iOS 10 have been plagued by problems, and that as the year draws to a close iOS 10.2 – which does appear to finally solve a lot of the problems that have dogged this latest release – is still in beta.
No fun for people who have upgraded to iOS 10 or purchased a new iPhone.
Sorry. No. Nothing to see here. Move along. There is no indication that neither iPhone 7 nor iOS 10 are plagued with any more problems than any new smartphone that hits the market, or any new iPhone. That’s the nature of Apple and the nature of the industry. Except that Apple receives vastly more criticism from tech media shysters.
Does any of this mean that Apple is doomed? Of course not, and people who pull this card are either catastrophists or trying to distract from the real issue. The problem for Apple isn’t doom, but becoming just another tech company, tripping over its own shoelaces, bungling launches, and having to put out fires.
Is this news? Is this a new perspective? No. This is modus operandi at ZDNet and most digital technology rags, purveyors of fake news, fake outrage, and fake perspective.
2016 showed that even Apple, with all the money and smarts and consumer goodwill, is just another tech company.
Really? You going with that meme, too? Then why do members of the technorati elite politburo treat Apple differently, castigating every move (and now, non-moves), every product, every detail, despite Apple’s seemingly diminutive market share and outsized mindshare?
Why? Because, as the facts show, Apple is a different company; one that attracts legions of loyal, well educated customers who appreciate thoughtful, highly usable products and services, and who don’t fall for the other part that Apple attracts; fake perspective and fake analysis from tech and market analysts.