We’ve been hearing more criticism lately that Tim Cook has failed in his leadership of Apple, that Cook hasn’t been able to fill the shoes of Steve Jobs. The expectation that Cook could become another Steve Jobs was never realistic, but there’s an important role that Jobs performed that needs to be filled by someone at Apple. That’s the role of product architect.
Every Apple product I can recall this century, whether released under Steve Jobs or Tim Cook, received scathing criticism and then sold very well.
What is a product architect?
Product architects are generalists, not specialists. They may have a technical or engineering background, but they also have a wide range of interests beyond that. The key role of the product architect is to figure out how to turn innovative technologies into successful products.
Steve Jobs was that. Who performs the same role at Apple now that Jobs is gone?