Apple under Tim Cook has grown up. Wil Gomez isn’t the first to acknowledge the change, but sums it up well.
To be brutally honest, as much as I remain impressed with Apple’s market position I have come to view the company more as an adult without a sense of humor and lacking an obvious raison d’être, than the Apple that wowed customers with ‘one more thing’ and re-invented whole swaths of the technology industry, seemingly on-the-fly and by-the-seat-of-Jobs-pants.
Apple was fun under Jobs’ reign. Under Cook, not so much.
Look at the company’s cash hoard, product line, and executive staff. The company now suffers from a wealth of riches but needs to be driven as if it all ends on the next big bet. As a company, Apple is a grown up and I don’t like it.