Tim Ingham on the trend changes in streaming music, both audio and video, since Apple entered the business last year.
The first half of 2016 has proven a historic one: on-demand music streams on digital video platforms increased just 23% in the six months to end of June in the US.
This was far outstripped by audio music platforms, where on-demand streams more than doubled – up 108% year-on-year.
Big winner? Apple Music. Loser? YouTube.