Friend and colleague Barbara Marie Brannan with a few details on Apple’s iCloud competition. Surprise. Apple isn’t the most expensive.
So, how would a new cloud storage service such as Upthere compete against the many well entrenched industry cloud service businesses? Differentiation is key, of course. Upthere starts at $4.99 a month for 200GB of storage, notably more expensive than Apple’s own iCloud rates. Every 100GB of storage is $1.99, so getting to 1TB of storage would be an additional $16 a month, added to the basic $4.99 per month for a total of about $21 for 1TB of cloud storage.
Quite a bit more expensive than iCloud. What’s the key point of differentiation beyond price?
After pouring through the techno-speak and marketing-babble and Greek on Upthere’s website trying to understand the core technology differences, I’m convinced that they might have something special going on with how files are stored in their cloud, but the company has yet to figure out how to explain it so an average cloud user– I use iCloud, Dropbox, Google Drive, and Microsoft OneDrive, and all of them integrate into many Mac, iPhone, and iPad applications that Upthere does not– can easily understand the differences… I would consider using Upthere if I knew what it did better to justify the higher price tag.