Steve Kovach on Apple’s big Siri upgrade:
Siri is due for a big upgrade.
Apple now has the tech in place to give its digital assistant a big boost thanks to a UK-based company called VocalIQ it bought last year.
How does it compare to competition?
It’s much more robust and capable than Siri’s biggest competitors like Google Now, Amazon’s Alexa, and Microsoft’s Cortana. In fact, it was so impressive that Apple bought VocalIQ before the company could finish and release its smartphone app. After the acquisition, Apple kept most of the VocalIQ team and let them work out of their Cambridge office and integrate the product into Siri.
It’s time for some sizzle at WWDC.