Wil Gomez examines why there’s no Apple product roadmap.
Critics and investors have begun to pressure Apple to divulge a product roadmap going forward a few years. That’s a nonsense request that could damage the company’s ability to compete in the marketplace.
Why? Intel does it. So does Dell.
Apple is different. For the most part, Apple relies on complete product differentiation from competitors, that sweet mix between hardware and software that makes the company’s products easily differentiated, and more attractive to so-called discriminating consumers (not a term I like; even an amoeba is a consumer).
Maybe what we need to do is recognize that a roadmap can be public, useful or dangerous (Intel vs. Apple), but that in its own way, Apple already publishes a generalized roadmap that provides and meets expectations, but also allows room for a few beneficial surprises.
You know most of what’s coming.