Stephanie Condon has a rundown on the event. First, the ridiculous:
After facing some headwinds in the past year — such as posting a decline in quarterly revenue for the first time in more than a decade and receiving a mixed response to the launch of the Apple Watch — Apple may want to roll out more than just some minor upgrades. A new approach to artificial intelligence and big data, or an embrace of communal devices, could go a long way in keeping Apple competitive with other tech industry giants.
Anybody making any money on artificial intelligence yet?
It gets worse.
The company could remain strong in the near-term, with iPhone sales bringing in the bulk of its revenue. After consumers largely passed on the 6s, some analysts expect the iPhone 7 to do well simply because users are finally ready for an upgrade.
ZDNet’s writers live on a different planet. Condon’s list appears largely similar to lists from those who follow Apple with more diligence.