Barbara Marie Brannan on Google’s newest iPhone killer.
Google’s Project Ara team says they have modified the concept of a user upgradeable smartphone into a modular computer platform that challenges the very notion of what a smartphone could be. Uh huh. Lego’s do exactly the same thing. But they probably cost more, and it’s trivial to turn a stack of Legos into a helicopter, or a self-driving car, or a plastic drone delivery service, any one of which will work as well as a Google Legophone.
The coup d’état.
Modularity has worked so well for consumers. That’s why we have modular cars, modular TV sets, modular homes, modular furniture, and modular shoes; because we love to mix and match parts like pre-schoolers.