Insightful look at how Apple operates by layering in features and functionality over time, in incremental updates. McSolo:
Apple layers technology advancements. Touch ID? It was available only on the newest iPhones, then a few iPads, then all iPhones, and now it’s faster than ever, with more uses because developers have access to functionality which can be embedded into their apps.
Apple is very good as the layered approach, one that requires discipline so as not to rush into the marketplace with quickly bolted on functions. Look how long it took to get cut and past into iOS, but when it arrived it was as good as it could be.
I see the same thing in watchOS 3, Siri, and Maps. It’s a layered approach where customers become public beta testers.