Jonny Ive on Apple’s Watch future.
I personally love products when they’re at this level of maturity. You know we can’t talk about future products, but if you look at what we typically do is that we don’t make something and stop.
In other words, more to come. Lots more.
Regardless of whether we declare an interest in fashion or not, we are making products that are more and more personal… products that you wear and you wear every day. We’ve not done that before and we’ve got a lot to learn. Just talking to Andrew [Bolton] is hugely informative. I think we have always had a very clear and a very singular approach to how we design products that are more familiar to people, more established in terms of product categories. I think it’s very hard to have that same clarity and singularity when you’re not absolutely confident in your subject matter.
What I’ve found interesting about using Apple Watch is how much more reliance I have on notifications, alerts, and alarms, combined with Apple Pay and making and receiving calls, as opposed to standalone Watch apps. I don’t use them. First, they’re too slow. Second, they’re too hard to find anyway.