Microsoft’s stores have a warm decor, plenty of helpful staffers and an array of PCs, phones and devices. They could use a few more customers, though.
I wonder how well the stores are doing? Apple touts their numbers regularly. What about Microsoft?
It’s hard to know exactly how the stores are doing since Microsoft won’t comment on either sales or traffic figures. It is fair to say, though, that it is not uncommon to visit stores in which workers outnumber customers.
Microsoft’s retail stores are not fully comparable to Apple Stores, though.
They come in a variety of sizes ranging from the 22,000-square-foot New York flagship, to standard locations of around 3,000 square feet, to small stores and kiosks that occupy as few as 150 square feet.
So, the 100 or so ‘stores’ are not all retail stores in the common sense.
Microsoft retail GM Kelly Soligon:
We really think of ourselves as the physical manifestation of brand.
Translation: We don’t make any money.