Apple may want to charge app developers for better placement in App Store search results. So says Bloomberg.
Among the ideas being pursued, Apple is considering paid search, a Google-like model in which companies would pay to have their app shown at the top of search results based on what a customer is seeking. For instance, a game developer could pay to have its program shown when somebody looks for “football game,” “word puzzle” or “blackjack.”
Why? Could it be a Darwin survival-of-the-fittest thing? An effort to get rid of less worthy and less financially capable app developers? It’s not like Apple needs the money.
Apple does what’s best for Apple first, and the majority of their customers second. Sometimes that aligns with what our little group of developers wants, but usually not.
The only surprise is the idea that something major about the App Store may actually be changing, which has arguably never happened since its introduction in 2008… When I consider what paid search would really be like, it simultaneously sounds like a decent idea but also shows just how far today’s App Store is from doing a reasonable job of it.
Arment is an experienced app developer.