There are two major app stores for mobile device owners. Apple’s App Store and Google Play Store. Ewan Spence:
Given the two handset markets, it shouldn’t come as a surprise that there are more downloads from Google’s store than Apple’s. What is more interesting is that the worldwide revenue figures are almost the exact opposite, with Apple’s App Store revenue nearly doubling that of Google’s.
Double. On about 25-percent of the marketshare.
You have to make a conscious decision to buy an iPhone and to make sure you have the available funds to do so (even the new SE). And while it might not be part of their consideration, the fact that these consumers have a higher disposable income means that they are far more likely to go about purchasing apps, picking up in-app orders, and engaging with subscription-based media.
Apple’s ecosystem is the premium end of the spectrum. Android works much like Windows. It’s for the masses and they don’t and won’t spend much money.