Uncle Walt on Apple’s new iPhone SE and 9.7-inch iPad Pro.
But that doesn’t mean the new iPhone and iPad are bad. In fact, I like them both. They’re just iterative: smaller, familiar vessels for Apple’s latest technology. I’ve been testing them, and I believe they’ll appeal to a significant minority of users
Significant means tens to hundreds of millions of potential customers.
With the new iPhone SE and 9.7-inch iPad Pro, Apple is trying to fill holes in its product line and encourage more upgrading. It reminds me of the days when the company sold a whole range of iPod models, from well under $100 to about $400, at roughly $50 intervals. The idea, then and now, was to cover the waterfront. You couldn’t go wrong with most of these iPods, and you won’t go wrong with these two latest Apple products.
Apple is broadening both line and the appeal.