Just kidding. Email is a scourge and the only thing that would make it better is to have it banned by governments the world over as an addictive substance that interferes with sanity.
Arthur C. Clarke penned a number of appropriate laws which fit how technology works today.
Clarke’s First Law:
When a distinguished but elderly scientist states that something is possible, he is almost certainly right. When he states that something is impossible, he is very probably wrong.
Email is a scourge on humanity and there is no way to make it better. Yet some make the attempt anyway, and a few succeed in improving the mail experience. That’s CloudMagic, a very popular iPhone and iPad app which has made its way to the Mac.
CloudMagic looks and feels like a minimalist email application; familiar enough to be used immediately, different enough to reduce your email-inspired frustrations. In other words, it looks like Mail on your Mac but works faster and easier, therefore, less stress.
Simple. Elegant. Clean. That means less stress. Compare the inbox above to Mail’s inbox or the inbox from Outlook or whatever other email app you’re using.
No clutter. Yet, everything you need to know about what’s in the inbox is visible. Distraction free and minimalist are the buzz words for word processors and CloudMagic has incorporated both into the email app.
One click gets you to a distraction free writing experience (except for all the apps running on your Mac in the background which are vying for your attention).
The problem with CloudMagic is that there’s more to see that you don’t see initially.
Clarke’s Second Law:
The only way of discovering the limits of the possible is to venture a little way past them into the impossible.
Nothing improves without change.
CloudMagic pays homage to email as it exists today so it handles almost any kind of email system– iCloud, Gmail, Exchange, Yahoo!, Outlook, IMAP, and others (sorry, no POP for you). The inbox is unified, the way God intended, but there’s also HTML signatures, filters, and many one-click actions (Delete, Mark as Unread, Archive, etc.).
Probably the best 21st century features I’ve found in CloudMagic is that it synchronizes between devices. Set it up with all your accounts on the Mac and it’s setup and ready to use on iPhone and iPad.
Security and privacy are big issues these days and CloudMagic works a bit of extra magic into the email privacy with hashed and salted passwords (good), no OAuth (bad), and HTTPS (also good). There’s even a built-in way to remotely wipe your Mac, iPhone, or iPad’s CloudMagic email if a device gets stolen.
Clarke’s Third Law:
Any sufficiently advanced technology is indistinguishable from magic.
That’s true when you consider, for example, how a CPU or GPU works in your Mac, iPhone, or iPad. Or, the allure of Sarah Palin beyond the carnal. Same thing. Magic.
CloudMagic is sufficiently different to be likable, but sufficiently familiar to be usable right away. It’s kind of a less is more, small is beautiful thing. But there is a problem.
CloudMagic for iPhone and iPad is free. It gets more than 10,000 four and five star reviews, which tells me that users love it. The Mac version has a heft price tag and no try-before-you-buy trial option. If you want to trial it, it’s iOS only. That needs to change.