Through the years I’ve retained a few simple phrases which help me to focus on a project or to understand a situation better. I’m sure you’ve heard a few of these, too.
There’s the famous KISS method.
Keep it simple, stupid
Obviously, the idea here is to not let a project or an issue get out of hand or become overly complex or complicated, thereby the need to focus on the basics.
‘It’s the economy, stupid’
That comes from Bill Clinton’s presidential campaign against George H. W. Bush in 1992. Clinton focused on the basics, phrases that would resonate with voters; explanations that were easily digestible by the average voter.
Here’s one that makes obvious sense when one looks at Apple’s product line, but especially the well received MacBook, both new iPad Pros, and even the iPhone 6SE.
‘It’s all about the ecosystem, stupid’
We don’t talk about it much or write about it as frequently, but it should be more obvious today that Apple is all about the ecosystem; a place where good products are made better by how well they work, how well they work together, and how customers are treated throughout the entire product ownership cycle.
Think about how all the pieces to Apple’s so-called ecosystem fit together.
- Apple Store – it’s the easily accessible location in the Mall where we go to see new products, pick up purchases or buy, and get training and technical support. It’s friendly to the point of being Disneyesque.
- iCloud – this is Apple’s simple, somewhat seamless and straightforward method to keep files, settings, and more all synchronized between devices. Got a new iPhone? Setup your iCloud account and everything gets installed for you while you snack on cookies and iced tea.
- App Stores – malware seems to be order of the day for Android and Windows users, but for those who stick with apps from the Mac App Store or iOS App Store in iTunes, the selections are many and varied, and the malware at an absolute minimum.
- Product Line – few technology gadget makers are as adept at product migration and pricing than Apple. There’s something for everyone and the next better product is just $50 or $100 or so more. iPhone SE? $399. Incremental pricing gets you to the latest iPhone 6s Plus and makes you feel good about it.
- Symbolism – Apple’s cachet is that of a premium brand. That means the company’s products are both fashionable and utilitarian. Macs cost more but look at the premium build and quality components. Macs run everything from OS X to Windows to various and sundry flavors of Linux and Unix. Apple Watch? It’s not the Watch. It’s the fashion, hence a cottage industry of watch bands. Those iPhones in rose gold and gold are there for a reason.
- Value – there’s a difference between price and cost, and Apple’s somewhat more educated, more affluent, and more discriminating customers know that. We pay more to get more. More value, more quality, longer life, more capability, ease of use, product integration.
All of those components combine to form Apple’s very obvious ecosystem with aspirational products from a premium brand which brings in new customers while very few leave. Apple says there are more than 1-billion activated and running Macs, iPhones, and iPads. That, my friends, is an active, evolving customer base which appreciates the value of a well curated ecosystem.
Apple is the Disney World of technology.