CBS CEO Les Moonves:
Apple TV is trying to change the universe a little bit… Apple is having conversations with everyone about doing their own streaming service.
No surprise. What about recently?
We had conversations awhile back, and we haven’t had recent conversations with them.
Will Apple get into the streaming TV show business?
You’ll have to ask Apple that. I don’t know that.
Mac360’s Bambi Brannan on Apple’s television plans.
It does not matter that Apple won’t have a branded smart television. Even if the company manages to collect enough networks to launch its own streaming internet television service it’s much too little and way to late to have much of an impact, either on content viewing society, or upon Apple’s top and bottom line.
Television, as we know it and have known it, has become passé. We, the viewing public, have changed, we’re over it, we’ve moved on. Television as an industry has many players and they all want a profitable slice of a very profitable pie and there’s little that Apple can bring to the table to get a seat at the table.
Television is changing. Today’s viewers are moving away from the television screen and cutting the cable TV cord to view information and entertainment on mobile devices instead.