You know the drill, right? If the headline ends in a question mark then the answer is ‘No.’ Daniel B. Kline explains Amazon’s impact on iPad sales:
In the fourth quarter of 2015, which includes the tablet-friendly holiday season, sales for all devices fell to 65.9 million units shipped — a 13.7% year-over-year drop
This is a guesstimate from IDC whose numbers prove wrong at nearly every turn. Apple divulged how many iPads were sold, Amazon never divulges the numbers of anything it sells, including the $50 tablet.
Overall, the market had few bright spots in the the year or the quarter, but two clear winners emerged — Amazon’s $50 Kindle Fire and hybrids powerful enough to serve as PC replacements. Shipments of those devices, led by the iPad Pro, reached an all-time high of 8.1 million devices, according to IDC.
Kline blames Apple’s woes on the $50 Amazon tablet, but failed to point out that even guesstimates show that Apple shipped three times the number of more expensive iPads vs. less expensive Amazon tablets.
Again, all those numbers are guesstimates except those from Apple. Do a little visual research. Do you see anyone using an iPad (any model)? Now, do you see anyone using a non-Kindle $50 Amazon tablet?
Lies, damned lies, and statistics. That’s what research is all about these days.