From what I can tell, the real problem with Apple Watch is the same as it is with beauty. It’s in the eye of the beholder. Frederic Paul:
With industry-leading functionality and Apple’s reputation for ease of use—not to mention marketing oomph—we were all hoping it would be the killer device that legitimized the entire category of wearable computing. Of course, that’s not how it turned out.
I’m not sure who the ‘all‘ is but Watch provides industry leading functionality and ease of use, and critics like Paul seem to forget that Watch is an accessory, not an iPhone-like world changing device.
Either way, I’m still convinced that wearables will one day be seen as essential components of how people live, work, and communicate. But the sad truth is that hasn’t happened yet, and it’s still not clear exactly what smartwatches need to do in order to achieve that goal. And it’s equally sad but true that the original Apple Watch has to be a huge disappointment to users, vendors and market watchers who felt sure we’d be well past this point by now.
I don’t see wearables as essential components of how people live, work, and communicate. Why not? Look at the size of the Watch screen. Then, compare it to the iPhone’s screen. That limitation alone is substantial.
The problem with Apple Watch is lofty expectations for what clearly amounts to an accessory product.