By most accounts and counts Apple had a great 2015 with record sales and profits, but that was then and this is now, and in the spirit of ‘What have you done for me lately?’ it’s time to list some of what Apple needs to pull off in 2016.
iOS and OS X: Both are the most stable versions of either in recent years and I want to see the focus on security and reliability continued, rather than a bunch of new gee whiz features that won’t do much beyond increase the learning curve and add Excedrin to my weekly shopping list.
iPhone 7: You know it’s coming and word on the streets is that iPhone 7 will be thinner, lighter, faster (duh), but I would not mind a device that’s not thinner or lighter but one that has a couple of days of useful battery life. The iPhone 6s does not; the iPhone 6s Plus does, but not quite enough for two full days. Rumors are swirling that Apple will drop the ancient headphone jack in favor of the Lightning connector which raises all sorts of issues. How can I listen to music while my iPhone is being charged? Sometimes Think Different™ is not Think Better. How about face and voice recognition?
Mac: Talk about a line of products that has grown long in the tooth. The Mac Pro is the most expensive anemic personal computer you can buy. I love the Retina displays in the iMac (I have one), but the notebook line seems to be a mashup of new, aging, and ancient. The new MacBook is the thin and light future, the MacBook Pro line is aging with little to show for advancements in technology beyond the Force Touch trackpad and fast I/O, but the MacBook Air line is positively antique by comparison. How about Touch ID, face and voice recognition, too?
Apple TV: Needs. More. Apps. This may take awhile, but Apple thinks too highly of Apple TV, hence the gargantuan price tag. Too many channels already require a cable TV subscription so what’s the point of running TV shows through Apple TV when they’re already available on cable TV? Hello! Some people have metered bandwidth. Where is Apple’s streaming television service? It’s not like Apple can’t afford it.
Watch 2: You know you want one, but upgrading to an accessory every year just isn’t in the cards for a product that will sell tens of millions a year, so, come on, Apple. Do the deed. Stuff Wi-Fi and 4G LTE into Watch 2.0, drop the price $100 for the entry-level model, and own the industry.
iPad: Here’s why iPad sales have stalled. The product is too good but too limited in usage. It’s not as convenient or mobile as an iPhone which does much the same thing, but is a phone, too. And it’s not as powerful as a Mac, so when push comes to shove, the iPad is the device that does not get upgraded as frequently as an iPhone. I expect to see iPad Pro features and Pencil working on iPad Air 3.
iTunes: Please. Fix. This. The app is such a convoluted mess. It’s a music player, a TV show and movie player, it’s a media mall, it’s a backup device for iPhone and iPad, and it’s so cluttered and busy nobody goes there anymore.
KISS: With apologies to Henry David Thoreau’s ‘Simplicity, simplicity, simplicity‘ Apple seems to have gone in a new direction where the first word is Complexity. Setting up, managing, backing up, and just using all these devices and services– Mac, iPhone, iPad, Watch, Apple TV, Apple Music, iCloud, iTunes– has become a time suck and energy drain.
What’s on your wish list for 2016?