Apple TV is the only way you can watch content from iTunes, listen to Apple Music, or use AirPlay, but those are not features that will drive Apple TV to an ever-wider audience.
I can watch it on my Mac. Add an HDMI cable and I can watch it on my TV. Apple Music is everywhere.
The addition of games and other apps gives Apple TV a way to differentiate itself from what’s built into your television. But the company also has to compete with rival streaming boxes and other game consoles that offer apps, games, and streaming features.
And many are far less expensive.
Finally, there’s the biggest challenge for Apple TV, and that’s the television itself. A whole generation is growing up watching YouTube on their phones and tablets and laptops rather than on a big television set. Will the market for the television set itself wane?
No. Big screens (and maybe bigger screens) are here to stay. But it’s a generation of multiple screens, most of them mobile, that sets the present and future from the past. All we want is to be able to watch anything and everything on any device at any time.