I don’t know when, if ever, Apple will reinvent TV. But this isn’t the moment. I can say that, if I were buying a streaming box right now, this is the one I’d buy, if only for the promise of lots of apps.
By making the set-top box a part of its giant app and services ecosystem, the company is moving Apple TV into a future that’s much broader and bigger than Roku’s or Amazon’s. And that makes the case. In effect, while it may not have reinvented all of TV, Apple has reinvented the streaming set-top box.
TV is evolving. Apple is merely a part of the evolution.