I’m not sure if this is clever, competitive marketing, or a new way to publicly display desperation. Roger Cheng on T-Mobile’s new leasing plan for iPhone 6s. What’s the catch?
The nation’s third-largest wireless carrier on Wednesday said customers willing to trade in a smartphone can turn to its Jump On Demand leasing program and pay $5 a month for a base-model iPhone 6S or $9 a month for an iPhone 6S Plus. The monthly rate swells to $20 a month if you don’t have a phone to trade in.
Trade in your old phone and lease a new one and add $5 a month to the bill. AT&T and Verizon don’t have leasing plans. Yet. Another desperate carrier, Sprint, has one for $15 a month. Lease from Apple and get a new iPhone every year and the monthly rate is $34.