Google is a company in transition. What better way than to change the company’s name (check) and now the logo. Steven J. Vaughn-Nichols:
Logos are important. They’re the visual shorthand for companies and products we love. So, you don’t mess with them unless you feel you must. Google decided it had to and has changed its logo from the colorful and familiar “Google” letters to a quartet of Google-colored dots and a four-color “G.”
The video displays the new logo but doesn’t explain why Google wants to change it. Here’s why from Google execs Tamar Yehoshua and Bobby Nath.
So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices–sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!
Translation: We’re getting paid big bucks and needed something to do. I can’t believe Google’s honcho’s bought what was on our PowerPoint.