Evan Niu doesn’t know exactly why Apple began dropping the ‘i’ in products, but the reasons are logical and plausible.
2014 marked the beginning of the end of Apple’s (NASDAQ:AAPL) signature “i” branding. In fact, the last time Apple launched anything with the “i” brand was iCloud in 2011. That was four years ago.
But why? Apple copied Google.
This is a branding strategy that Google has successfully implemented for years. Initially, Google had tried a form of “G” branding with services such as Gtalk or Gmail, but the search giant shifted to “Google [product or service]” pretty promptly. Sure, Google has a wide range of trademarks related to Android and its countless side projects, but it has stuck by the “Google [product or service]” format for all of its flagship offerings.
And why is it bad to continue down the iRoad?
Since appending “i” to the beginning of a word is infinitely reproducible, the result over time has been a significant dilution of the brand. Apple doesn’t want that. It doesn’t want to be associated with the countless number of companies trying to piggyback on its branding. Instead, shifting to an “Apple [product or service]” is a better solution because it is easier to defend and less generic.
Works for me.