Take this with a grain of salt, but in the UK Samsung’s customers are not exactly youthful. James Titcomb:
Samsung has ploughed billions into promoting its high-end phones, hoping it can compete with the iPhone as an option for young, engaged mobile users. The company has signed up celebrities including Rita Ora to endorse its projects as part of a record-breaking marketing campaign for the Galaxy S6.
Samsung models are disproportionately popular among the over 55s and the 45-54 age bracket in the UK.
Some 34 per cent of over 55s are Samsung devotees, compared to just 22 per cent of 25-34-year-olds. In comparison, half of those aged between 16 and 34 have an iPhone.