Insightful perspective from Gene Steinberg on the state of research and analysis.
If you can believe what some industry analysts have been saying, Apple should now be playing third fiddle in the smartphone wars. Android and Windows Phone would be ahead of iOS.
But the analysts were wrong.
I suppose it would be nice to see iPads selling more than they do. Maybe the rumored iPad Pro, the multitasking enhancements in iOS 9, and greater emphasis, with the help of IBM, towards business sales, will improve the numbers. But when you see surveys of iPad’s sales, they are swamped with figures for products that barely compete. I’m referring to those $50-100 junk tablets sold at Walmart and other retailers. They hardly rate above toys, and are thus only good for reading and watching YouTube and Netflix — if that. On a broad scale, they are tablets, but can anyone really claim, with a straight face, that a $49.99 7-inch RCA tablet, with 8GB storage and a .3 megapixel front camera, in any way competes with an iPad mini?
That’s a much different picture than the iPad’s seemingly feeble market share would imply.