Word on the streets says Apple plans to introduce a substantial upgrade to the iPad mini; better camera, faster CPU, improved graphics, and maybe even the split-screen function reserved for iPad Air 2. Does that even make sense in light of the iPad’s ongoing sales drop? Why not? Apple’s formula for success, the company’s not-so-secret sauce, is based upon continual product improvement, and the iPad mini could use some sauce.
So, Apple is doubling down on being Apple. Meanwhile, it’s also business as usual with Apple’s many rivals, including those that went out of business but plan a comeback, those who are suffering in the marketplace but have deep pockets and great public relations executives.
Lenovo could use a good PR hack right now, especially after being caught red-handed installing unwanted crapware via a malware-like rootkit which would reinstall apps even on a Lenovo device with a clean install of Windows. There’s a reason a new Mac comes without product stickers plastered all over the case.
Apple has a formula that is working in overdrive so why bother to change it?
Meanwhile, both Google and Amazon’s stock are on a roll, but for reasons which escape my ability to fathom or comprehend. Google plans to change its name to Alphabet, and let each of the company’s many business lines carry on independently. I can’t help but think that the strategy is a smoke and mirrors game designed to hide one plain fact. Google’s revenue and profit comes from search engine advertising. Diversification has been a big failure and changing the company name won’t change that.
What of Amazon? Despite forays into technology gadgets (for which the company never, ever announces sales figures), Amazon remains a big online retail store and not much else. In the U.S. The rest of the world has yet to be captivated by Amazon, and that mirrors Microsoft, Nokia, Motorola, and Samsung’s efforts to make money selling feature phone-like smartphones to poor folk in emerging nations.
The idea there is to get people hooked on lower priced devices and their loyalty to the brand will keep them as customers. That works until the customer has more money, in which case human nature steps in and they become more likely to want a better product, and there’s only a single premium brand in the smartphone arena. iPhone. It’s what switchers switch to.
Despite more competitors than ever, and more critical analysis of the company’s strategy from market analysts and technology critics, Apple has doubled down on what it does best– differentiate. That explains the new Apple Manifesto captured by MacDailyNews which highlights what Sean Captain says when comparing Android OS devices to Apple’s iOS devices.
The tech company that invented Think Different&trade’ seems to be thinking much the same as it always has. Make. Products. Better. That strategy fits in well with ‘Build it and they will come‘ but many competitors are building similar products but the profits don’t come along with the customers.